The 2012 Royal Ascot is Complete
Please look for the 2013 Royal Ascot early next year.

Thursday, February 26, 2009

DEB WERKSMAN, Casablanca Acquiring Editor, Says:

Several of you have asked what the Royal Ascot final round judges want for submissions, since that's often a criteria contestants use in determining which category will best suit their needs. So it occurred to me, why not ask the editors themselves to talk about what they want to buy, and what grabs ther interest.

I've invited Deb Werksman, Casablanca Acquiring Editor for SourceBooks, to be our guest, to tell us how she sees the current market trends and what she is seeking. Deb first posted the below information on Casablanca Authors, following a pitch contest, and at the end, her basic submission criteria. I think both the information on the pitch and the market wil be useful.


Hello, everyone. The pitch contest was FANTASTIC, I loved it! Thank you to all who participated and all who didn't.

An extended list of winners was posted, so if you didn't see your name on the short list, please go back and check again (I believe the extended list was posted on 2/17).

Of course, I have an open submissions policy, so if you're not on any winner's list, you can still ubmit to me (and some of you already have!)

However, the value of the contest is to see:
*which pitches caught my eye
*which ones didn't

For the most part, the ones that did had something unusual that grabbed me (think "HOOK!!!!!!!) and the ones that didn't either weren't clear, sharp and fresh in the writing, or seemed like something I've read before.

Here's a quick update on the state of the category, subgenre by subgenre, very subjective in some ways, but hopefully informative.

PARANORMAL: still the hottest subgenre in the category, but it's harder and harder to debut in this subgenre, especially with vampires. They've been done so many ways that unless you've got something new/fresh/different/hot, it's probably been done before. I'm still digging werewolves, got a mermaid trilogy that's incredibly hot (and unusual--look for fantastic world-building) and a light para series that's funny and growing (think vicious bunny slippers). Psychics, ghosts, etc. are tough to sell, but give me something new and different, and I'll be all over it!

HISTORICAL: strong, strong, strong. Best periods are English Georgian, Regency, Victorian or Scottish any time. Other periods really tough to sell, alas, but don't hesitate to try me--something truly new/fresh could be a break out winner. We've got two trilogies coming (one with a suspense element, one magnificent Regencies with the most appealing nobleman rogues for heroes...) also a Scottish that's got one of the most flawed, amazing heroes I've ever read..we sigh his name around the office from time to time when we need a pick-me-up.

CONTEMPORARY: straight contemporary tough in the marketplace right now; without a great hook, there's simply too much competition. Cowboys work (yeehaw!), Navy SEALs work (yes sir!), other military types can work, and we have an author who does love triangles like nobody's business, which I think is going to work as her readership builds. I say romantic comedy is going to rise soon and rise fast (I may be the lonely voice in the wilderness, but our series with the nurturing heroes is getting great kudos and as this recession deepens/widens, I think people are
going to want to laugh). See also below, for the contemporary Jane Austen sequels, which are really working as well.

ROMANTIC SUSPENSE: I wish I had more of this on my list (I've got some Irish suspense with paranormal elements that's unbelievable!), but it's tough to find. Two big issues that come up over and over are:
*world-building--I'm not getting the world of the story--I'm seeing lots of FBI agent/cop eroes/heroines, but without a sense that the author really knows what that life is like--it's kind of second-hand experience
*plausibility--there's a lot of murder/mayhem, but it's plot devices that aren't at all fresh (the murdered/kidnapped twin sister she didn't know she had, the murdered parents, etc.). These things just don't happen that often in real life, so it's hard to relate. The characters need motivations that the reader can relate to.

Romantic Suspense was the #2 subgenre before the economic crash, but since then all escape fiction is up EXCEPT mystery/thriller, so I don't know what's going to happen to this subgenre. People are hurting, they may not want to be scared for fun.

EROTIC ROMANCE: I haven't gotten into this subgenre yet, and I expect to, but I'm not seeing stories that are (once again) fresh and interesting. I'm seeing a lot that I feel like I've read already.

YA ROMANCE: Bring it on! We're bringing out our first YA fiction this fall, and this is a subgenre we're eager to build into, so this is my first official call for submissions.

WOMEN'S FICTION: Must have a really unusual premise to work on my list--not seeing much that's new/fresh here.

HISTORICAL FICTION: PW recently named Sourcebooks the leader in Jane Austen sequels--keep 'em coming (including YA)--readers can't get enough! We just launched a new series that's the sweetest, most romantic sequels ever done and they're flying out of Target-- other series include hilarious takes, American cousins, minor characters developing in amazing directions, unexpected variations, and altogether something fresh and new in the genre. We've also got contemporary JA sequels that re-tell the Pride and Prejudice story with modern
characters--these are really hot and fun. It's a formula created over 200 years ago, and you know what! It works!

Check out my specific romance fiction guidelines at www.sourcebooks.com

Remember my criteria:
*Single title only (90K words) also series and trilogies in this length
*Heroine the reader can relate to
*Hero she can fall in love with
*A world gets created
*I can sell it in 2 sentences (or 50 words!)
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  1. I am so delighted that the market for traditional Regencies - and sweet romance of any kind - seems to be expanding. Of course, that's what I write, so I want everyone to want to read it. Thanks for all your good work.

  2. May I say thank you so very much for taking the time to post such an excellent and detailed explanation?